Paid Media Specialist (Meta)

📋 Description

• Own Meta campaigns from research to reporting.
• Develop targeting strategies and audience segments.
• Collaborate with creative teams on ad assets.
• Monitor performance and optimize for ROI.
• Allocate budgets across campaigns and placements.
• Run and analyze A/B tests to improve results.

🎯 Requirements

• 2–3+ years managing paid campaigns on Meta platforms.
• Strong proficiency with Meta Ads Manager and Meta Business Suite.
• Experience with audience segmentation and lookalikes.
• Analytical, with ability to interpret data and drive decisions.
• Experience budgeting for ROI-focused campaigns.
• Clear communication and collaboration with stakeholders.

🎁 Benefits

• Competitive base salary.
• Full-time, 40 hrs/week, EST hours.
• Permanent remote setup.
• Professional development and courses access.
• Opportunity to grow in paid media and Meta ads.