Paid Media Specialist (Meta)

📋 Description

• Own Meta campaigns from audience research through execution and reporting.
• Analyze performance and optimize to improve ROI.
• Collaborate with design/content teams on ad creatives and messaging.
• Manage budgets across campaigns, audiences, placements, and variations.
• Run A/B tests on messaging, creative, targeting, and placements.
• Stay updated on Meta products, industry trends, and best practices.

🎯 Requirements

• 2–3+ years hands-on managing paid campaigns on Meta platforms in a performance-focused environment.
• Strong proficiency with Meta Ads Manager, Meta Business Suite, and analytics/reporting tools.
• Experience with audience segmentation, retargeting, lookalike audiences, and optimization.
• Strong analytical skills to interpret data and drive decisions.
• Experience budgeting with focus on ROI and resource allocation.
• Excellent written and verbal communication; ability to present performance clearly.

🎁 Benefits

• Competitive base salary.
• Full-time schedule, 40 hours/week, 8 hours/day.
• Permanent work-from-home setup.
• Mon–Fri schedule aligned with EST.
• Access to professional courses and SOP library.
• Opportunities for professional development and career advancement.