Lead Marketer, BDR Revenue Marketing — Upmarket

📋 Description

• Own and evolve the overarching BDR prospecting motion across North America and EMEA, including
• Develop scalable sequence and cadence standards using automation, intent signals, enrichment, and
• Define account and contact prioritization frameworks based on fit, intent, segmentation, and
• Design competitions, incentives, leaderboards, and performance reporting that encourage adoption
• Establish campaign tagging and attribution standards that accurately connect BDR activity with
• Create centralized enablement resources such as dashboards, presentations, videos, and self-service

🎯 Requirements

• 7+ years of experience in high-tech sales or marketing, including hands-on ownership of BDR or SDR
• Demonstrated experience designing prospecting sequences, outbound plays, competitions, enablement
• Strong expertise in sequence and cadence strategy, audience segmentation, prospecting data
• Practical experience applying automation and AI tools to improve targeting, personalization, and
• Strong understanding of B2B SaaS sales processes, outbound prospecting, sales enablement, and
• Proven ability to take ownership of complex, cross-functional programs from strategy through

🎁 Benefits

• Annual cash compensation range of $122,400–$195,800 USD, with individual compensation determined
• Eligibility for on-target commission and/or annual bonus programs depending on role and applicable
• Potential eligibility to participate in an equity program through restricted stock units (RSUs)
• Remote work environment with a strong emphasis on flexibility, collaboration, and meaningful
• Benefits and perks designed to support employees' professional and personal well-being.
• Support for accommodations and alternative arrangements when needed for disability or