Sr. Manager, Marketing Analytics

📋 Description

• Lead attribution modeling and full-funnel measurement across marketing channels.
• Translate data into actionable insights for marketing leaders.
• Create forecasts and scenario models for budget planning.
• Build self-service dashboards in Tableau for brand, demand gen, digital, events.
• Collaborate with Field Analytics, Strategy & Planning, Marketing Leadership, and Data teams.
• Ensure data quality across martech systems with Marketing Data Operations.

🎯 Requirements

• 8+ years in Marketing, Analytics, Operations, or BI in B2B SaaS.
• 4+ years in marketing analytics: campaign performance, demand gen, ABM measurement.
• Data-driven with track record shaping business strategy and budget decisions.
• Experience across enterprise sales, product-led growth, and partner marketing models.

🎁 Benefits

• AI/ML experience for predictive modeling and automated insights.
• GA4/Adobe Analytics expertise; SQL proficiency.
• Growth marketing or demand gen background; privacy-first measurement.
• Python, R, or similar statistical tools; MBA/Analytics/Economics or related degree.