Paid Media Specialist (Meta)

📋 Description

• Develop, launch, manage, and optimize Meta advertising campaigns.
• Conduct audience research and build targeting strategies.
• Collaborate with design and content teams on creatives and messaging.
• Monitor performance and identify optimization opportunities.
• Manage budgets and allocate spend across campaigns.
• Design and execute A/B tests across variables.

🎯 Requirements

• 2–3+ years of hands-on Meta campaign management experience.
• Strong proficiency with Meta Ads Manager and Meta Business Suite.
• Experience with audience segmentation, retargeting, and lookalike audiences.
• Strong analytical skills and ability to interpret data for decision making.
• Experience managing budgets for ROI-focused campaigns.
• Excellent written and verbal communication and collaboration with stakeholders.

🎁 Benefits

• Competitive base salary.
• Full-time schedule, 40 hours/week.
• Permanent work-from-home setup.
• Mon–Fri schedule aligned with EST.
• Unlimited access to professional courses and SOP library.
• Opportunities for professional development and career advancement.