Paid Media Specialist (Meta)

📋 Description

• Own Meta campaigns: Facebook, Instagram, and related Meta platforms
• Plan, launch, optimize campaigns aligned with objectives
• Research audiences and craft targeting, retargeting, lookalike strategies
• Collaborate with design/content for compelling creatives
• Monitor performance and identify optimization opportunities
• Manage budgets across campaigns, audiences, placements, and creatives

🎯 Requirements

• 2–3+ years in paid ads on Meta platforms in a performance marketing environment
• Strong proficiency with Meta Ads Manager, Meta Business Suite, and analytics/reporting tools
• Experience with audience segmentation, retargeting, lookalike audiences, and optimization
• Strong analytical skills to interpret data and drive decisions
• Experience managing advertising budgets for ROI
• Excellent written and verbal communication; able to present findings clearly

🎁 Benefits

• Competitive base salary
• Full-time, 40 hours/week
• Permanent work-from-home setup
• EST-compatible schedule
• Unlimited access to professional courses and SOP library
• Professional development and career advancement