Palo AltoFull TimeMarketing
Remotely
salesforcelead generationdigitalabmemailmarketowebinars
Job Description
📋 Description
- Lead integrated campaign strategy across personas, ICPs, messaging, and channels.
- Execute multi-channel campaigns across email, digital, webinars, and partner marketing.
- Personalize buyer journeys with persona- and use case-specific messaging and flows.
- Drive campaign content by partnering on assets, playbooks, and offers.
- Leverage data and intent signals to optimize targeting and results.
- Collaborate cross-functionally with Sales, PMM, Field, Analytics, and agencies.
🎯 Requirements
- 6–10+ years of B2B campaign management in cybersecurity, AI, or cloud.
- Proven success designing and executing multi-channel campaigns that drive qualified pipeline.
- Hands-on Marketo and Salesforce for execution, attribution, and reporting.
- Experience building and scaling ABM programs with Sales, including target accounts and personalized
- Strong expertise in segmentation and leveraging intent and behavioral data.
- Excellent cross-functional collaboration and persona-based messaging.
🎁 Benefits
- Competitive salary and comprehensive benefits package including Health, Dental, Vision and Mental
- 401(k) plan to support your long-term financial goals.
- Flexible PTO to maintain a healthy work-life balance.
- Opportunities for co-working and team meetups to foster collaboration.
- A dog-friendly office environment.