Paid Media Specialist (Meta)

📋 Description

• Own campaigns across Facebook, Instagram, and related Meta platforms.
• Research audience and develop targeting strategies, including segmentation and lookalike audiences.
• Collaborate with creative/content teams to shape ads, messaging, and visuals.
• Monitor performance and analyze metrics to optimize ROAS and ROI.
• Manage budgets and allocate spend across campaigns, audiences, and placements.
• Design and execute A/B tests across messaging, creative, audiences, and placements.

🎯 Requirements

• 2–3+ years of hands-on Meta advertising campaign management (performance marketing preferred).
• Strong proficiency with Meta Ads Manager, Meta Business Suite, and analytics/reporting tools.
• Experience with audience segmentation, retargeting, lookalike audiences, and campaign optimization.
• Analytical skills to interpret data, identify trends, and make data-driven decisions.
• Experience budgeting for ads with focus on ROI and resource efficiency.
• Clear written and verbal communication; ability to present performance and recommendations.

🎁 Benefits

• Competitive base salary.
• Full-time schedule of 40 hours per week, 8 hours per day.
• Permanent work-from-home setup.
• Mon–Fri schedule aligned with EST.
• Unlimited access to professional courses and SOP library.
• Opportunities for professional development and career advancement.