Paid Media Specialist (Meta)

📋 Description

• Develop, launch, manage, and optimize Meta advertising campaigns aligned with business and
• Conduct audience research and build effective targeting strategies, including segmentation
• Collaborate with design and content teams to develop compelling ad creatives, messaging, and visual
• Monitor campaign performance and analyze key metrics to identify opportunities for optimization and
• Manage advertising budgets and allocate spend across campaigns, audiences, placements, and creative
• Design and execute A/B tests across messaging, creative, audience targeting, placements, and other

🎯 Requirements

• 2–3+ years of hands-on experience managing paid advertising campaigns on Meta platforms, preferably
• Strong proficiency with Meta Ads Manager, Meta Business Suite, and analytics/reporting tools.
• Experience with audience segmentation, retargeting, lookalike audiences, and campaign optimization.
• Strong analytical skills to interpret data, identify trends, and make informed decisions.
• Experience managing advertising budgets with a focus on ROI.
• Strong written and verbal communication skills to present performance and recommendations.

🎁 Benefits

• Competitive base salary.
• Full-time schedule of 40 hours/week, 8 hours/day.
• Permanent work-from-home setup.
• Monday–Friday schedule aligned with EST.
• Unlimited access to professional courses and internal SOP library.
• Opportunities for professional development and career advancement.