GTM Strategy & Operations Lead

📋 Description

• Own the go-to-market for a product line end to end — rollout design, enablement, and the adoption
• Turn inputs from cross-functional stakeholders like Product, Pricing, and PMM into a coherent GTM
• Fluently navigate different perspectives on the same launch — the exec "why it matters," the
• Build and maintain the materials, processes, and playbooks the field needs.
• Sit close to the field, and turn what you hear into recommendations for Product Marketing.
• Analyze performance data to find where a launch is stalling, and flag risks early.

🎯 Requirements

• 6+ years of experience in go-to-market strategy, product marketing, revenue or sales operations
• A track record of owning a go-to-market motion or product line end to end, rollout through
• You’ve been handed vague "go make this work" instructions, then built a solution that resonated
• Experience working cross-functionally with Product, PMM, Client Success, Sales, Analytics, Legal
• Comfort translating product and pricing strategy into practical, field-ready execution.
• Solid analytical instincts: you use adoption and performance data to decide what to do next, not

🎁 Benefits

• Health care coverage - Affirm covers all premiums for all levels of coverage for you and your
• Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle
• Time off - competitive vacation and holiday schedules to rest and recharge.
• ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount.