Campaign Operations Project Manager - CRM

📋 Description

• Drive day-to-day management, execution, and delivery of CRM projects for AbbVie consumer brands.
• Lead a key franchise group (e.g., Gastro) and coordinate email, SMS, and direct mail campaigns.
• Manage project plans, status reports, and weekly status meetings with stakeholders.
• Collaborate with cross-functional teams and agencies to meet campaign requirements.
• Identify optimization opportunities from campaign performance and drive improvements.
• Prepare communications and quarterly business reviews with brand and omnichannel leaders.

🎯 Requirements

• Bachelor’s degree in business or marketing or equivalent experience.
• 3-5 years in Database Marketing, CRM, Email, Digital, Direct Mail, 1:1 marketing.
• 3+ years in client service, account, or response management.
• Experience with CRM and digital marketing platforms; Salesforce Marketing Cloud, Marketo, Adobe
• Ability to lead multiple projects in a fast-paced environment; strong written/verbal communication.
• Analytical mindset with ability to identify optimization opportunities and issues.

🎁 Benefits

• Comprehensive benefits package including PTO, medical/dental/vision, 401(k).
• Eligible for short-term incentive programs.