Senior Demand Generation Manager

📋 Description

• Own demand generation across paid and organic channels, including MQLs, SQOs, and pipeline targets.
• Manage a six-figure monthly Google Ads budget across Search, Performance Max, Display, and YouTube.
• Test new acquisition opportunities, including AI-native platforms and new channels.
• Build source-of-truth reporting with SQL-based analyses, dashboards, attribution, and
• Own roadmap for paid landing pages, creative, and offers; run rigorous A/B tests to improve
• Design automated lead-nurturing workflows using n8n, Make, HubSpot, and Clay.

🎯 Requirements

• 7+ years in performance or growth marketing, demand gen, or related field.
• Proven ability to manage and scale a six-figure monthly Google Ads budget in a B2B SaaS environment.
• Demonstrated ability to scale spend while maintaining CAC and ROAS.
• Deep expertise in Google Ads ecosystem: Search, Performance Max, Display, YouTube, Smart Bidding
• Hands-on experience with Clay, HubSpot or comparable CRM, and Google Analytics.
• Strong understanding of funnel economics, CAC, LTV:CAC, ROAS, payback, and cohort analysis.

🎁 Benefits

• Compensation: €65,650–€84,500 per year, plus SARs.
• Remote work: Fully remote across Europe and the Americas time zones.
• Remote work budget: €1,000–€2,000 for equipment.
• Learning & development: 3.5% of compensation budget for growth.
• Career development: opportunities to expand responsibilities.
• Parental leave and flexible time off; global, distributed team; inclusive environment.