Lifecycle Marketing Manager

📋 Description

• Own and optimize lifecycle and pre-sale nurture strategy.
• Develop triggered, re-engagement, and database activation programs.
• Manage annual/quarterly/monthly email calendar and coordinating programs.
• Lead lifecycle campaigns end-to-end: audience, briefs, copy, creative, execution, testing
• Build scalable email processes and partner with Marketing Ops on segmentation and compliance.
• Explore SMS and other channels for high-intent communications.

🎯 Requirements

• 4+ years in lifecycle, email, CRM, content, or integrated campaign marketing.
• Exceptional copywriting for emails and campaign content.
• Hands-on experience with end-to-end email and lifecycle campaigns.
• Strong knowledge of nurture programs, personalization, triggers, and customer journeys.
• Experience with integrated channels (email, content, webinars, events, product launches, Sales
• Experience with B2B SaaS is a plus; familiarity with healthcare/clinical context beneficial.

🎁 Benefits

• Remote work: Open to candidates across Canada.
• Salary: CA$95,000–CA$110,000.
• Flexible hours and comprehensive benefits from start of employment.
• Paid volunteer days and professional development support.
• Collaborative, innovative environment focused on healthcare technology.