Remotely
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Job Description
📋 Description
- Own end-to-end marketing performance measurement across campaigns and channels.
- Build attribution models and communicate methodology and limitations.
- Apply AI/ML to marketing analytics for forecasting, segmentation, and anomaly detection.
- Develop AI-assisted insights to reduce manual reporting.
- Prepare executive-level analyses and ROI scenarios for strategic investments.
- Mentor analysts and raise analytical standards across marketing.
🎯 Requirements
- 7+ years in marketing analytics or related field; 2+ years leadership experience; B2B SaaS
- Advanced SQL skills; ability to extract, join, validate, and analyze complex data.
- Experience with B2B funnel and multi-touch attribution; defend methodologies to leadership.
- Hands-on ML/AI usage for propensity scoring, forecasting, segmentation, or automated insights.
- Familiarity with ABM platforms (6sense/Demandbase) and data-driven media measurement at scale.
- Strong knowledge of modern marketing data stack (Salesforce, Marketo, HubSpot) and BI tools
🎁 Benefits
- Fully remote position open to candidates across Canada.
- Flexible hours; focus on outcomes over hours.
- Comprehensive health and life insurance benefits.
- Well-being allowance ($200 USD/month).
- Generous time off and volunteer days; statutory vacation plus flexible time off.
- Professional development support for courses, conferences, and programs.
