Social Media Specialist

📋 Description

• Shape and drive social media performance
• Strengthen brand presence and customer growth
• Develop social media strategies with KPIs
• Monitor data and improve channel effectiveness
• Translate insights into opportunities
• Collaborate with brand teams to align content

🎯 Requirements

• Social media management experience
• Knowledge of Instagram, Facebook, TikTok, YouTube, Pinterest
• Experience with content planning, publishing, optimisation tools
• Analytical using Google Analytics and social insights platforms
• Content calendar coordination across stakeholders
• English fluency in writing and speaking

🎁 Benefits

• Office-based with one day remote per week
• Staff discount for H&M Group brands
• Industry-competitive benefits package
• HIP incentives program eligibility
• Collaborative and inclusive culture