Senior Lifecycle Marketing Manager

📋 Description

• Own onboarding and activation programs to drive value and retention
• Design and ship onboarding and activation across email, in-app, and emerging CRM channels
• Partner with Product and Analytics to turn usage signals into lifecycle programs
• Operate with an AI-first approach, using automation for personalization, segmentation, and
• Run experiments and data-driven optimization; own metrics and reporting end-to-end
• Collaborate with Product, Customer Education, PMM, and GTM to land lifecycle campaigns that feel

🎯 Requirements

• 7+ years in lifecycle/CRM marketing, growth, or related field with hands-on email campaigns in B2B
• Experience building dynamic, personalized lifecycle systems and nurture programs
• Fluent in Braze or similar marketing automation; work with CDPs and event pipelines for real-time
• Strong analytical instincts; data-driven prioritization and decision making
• Hands-on AI and automation for segmentation, personalization, content creation, and insights
• Excellent craft and ability to create copy/visual storytelling across lifecycle channels

🎁 Benefits

• Global benefits package including equity
• Wellbeing benefit and equipment allowance for WFH
• Annual Learning & Development stipend
• Diverse, collaborative team culture with growth opportunities
• Location-specific benefits may vary