Head of Marketing

📋 Description

• Lead marketing strategy and execution end to end to drive lead gen, growth, and revenue
• Audit operations and channels; set a unified cross-channel growth plan
• Scale performance marketing across Google Ads, Microsoft Ads, paid social, SEO, website, content
• Map and optimize the customer journey from acquisition to retention
• Build and scale a high-performing marketing team with internal and external partners
• Establish analytics, attribution, and reporting with GA4 focus

🎯 Requirements

• 6–10+ years in digital/performance marketing with leadership experience
• Proven track record scaling multi-channel marketing and measurable growth
• Hands-on expertise in SEO, paid media, web, content, and email/lifecycle
• Strong experience linking channels into a cohesive customer journey
• Advanced analytics: GA4, data modeling, dashboards, funnels, attribution
• Strategic leadership with hands-on execution ability

🎁 Benefits

• 100% remote work from Europe (Poland flexibility) with tools and internet
• Full-time independent contractor arrangement
• Flexible schedule focused on outcomes
• High workplace flexibility and ownership of marketing function
• Autonomy to work across multiple channels and ownership of customer journey
• Data-driven environment with analytics and experimentation