Head of Marketing

📋 Description

• Lead marketing strategy and execution end-to-end for growth and revenue.
• Audit ops, identify gaps, and unify cross-channel growth.
• Scale performance marketing across Google Ads, paid social, SEO, content, and lifecycle.
• Optimize end-to-end customer journey from acquisition to retention.
• Build a high-performing, cross-functional marketing team with agencies and partners.
• Establish analytics, attribution, and reporting frameworks with GA4 focus.

🎯 Requirements

• 6–10+ years of digital/performance marketing with leadership experience in high-growth firms.
• Proven track record scaling multi-channel marketing and driving growth in leads/revenue.
• Hands-on expertise across SEO, paid media, web, content, and email/lifecycle.
• Strong capability linking acquisition channels into a cohesive journey.
• Advanced GA4 analytics, data modeling, dashboards, funnels, and attribution.
• Able to lead strategically and execute hands-on campaigns and optimization.

🎁 Benefits

• 100% remote work from Poland, with tools and reliable internet.
• Full-time independent contractor arrangement.
• Flexible schedule focused on outcomes.
• High workplace flexibility for changing circumstances.
• Own the marketing function and influence growth strategy.
• Leadership role with autonomy to set priorities and scale capabilities.