Marketing lead
Growe TalentsRemotely
digital marketingseoperformance marketingmedia buyingsmmappsflyerinfluencersaffiliates
Job Description
📋 Description
- Own and drive the overall marketing direction for LATAM region across channels
- Lead media buying team, manage budget, CPA, and traffic quality
- Identify and launch new traffic sources, segments, and advertising approaches
- Coordinate cross-functional teams with briefs, initiatives, and priorities
- Drive market-specific growth proposals and ensure execution by relevant teams
- Collaborate with Affiliate and SEO teams to improve metrics and align priorities
🎯 Requirements
- 3+ years in digital or performance marketing with leadership in iGaming
- Experience managing media buyers and cross-functional teams
- Strong targeting/segmentation skills across Meta, Google, TikTok, and others
- Hands-on with retargeting, lookalike audiences, creative testing, optimization and scaling
- Deep understanding of CPA, FTD, NGR, LTV, ROI, GGR metrics
- Experience with AppsFlyer and Adjust attribution/tracking
🎁 Benefits
- Health & Wellness Focus
- Global Medical Coverage
- Growth Opportunities
- Benefits Programs (gym/stomatology/psychological service, etc.)
- Performance-Driven Rewards
- Dynamic Work Environment
