Senior Paid Marketing Strategist

📋 Description

• Own and grow paid channels including TikTok, YouTube, Google PMax and Uber Ads.
• Build multichannel strategy to reduce paid search reliance and find new growth.
• Manage six-figure monthly media budgets using CAC, LTV and revenue impact.
• Launch and optimise campaigns to drive signups and paid customers.
• Collaborate with creative teams to turn ideas into campaigns.
• Run A/B tests on creative, copy, pages, placements and bids.

🎯 Requirements

• Around six+ years in performance marketing and media buying.
• Strong experience with paid social/video channels (TikTok, YouTube, Meta).
• Experience owning campaigns from idea to measurement.
• Track record of managing six-figure budgets and efficient performance.
• Experience with MMM, incrementality testing or similar methods.
• Strong analytics on campaign performance, CAC and LTV.

🎁 Benefits