Mid-Market Marketing Manager

📋 Description

• Plan, execute, and optimize ABM and full-funnel campaigns for mid-market
• Partner with Content, Customer Marketing, and PMM to map content to buyer journey
• Maintain target account lists and funnel-based messaging decisions
• Collaborate with Marketing Ops for targeting, hygiene, and campaign setup
• Work with Product Marketing to apply messaging for segments
• Develop briefs with copy direction and design inputs tied to buyer stages

🎯 Requirements

• 5+ years in B2B demand gen, campaign mgmt, or growth marketing
• Proven multi-channel campaigns driving pipeline
• Hands-on ABM: 1:Few and 1:Many motions
• Experience partnering with SDRs/AEs to align campaigns
• MA/CRM familiarity (Salesforce, Marketo)
• Strong data skills in Excel/Sheets and Tableau; data-driven decisions

🎁 Benefits

• Equal opportunity employer; diverse workplace
• Open privacy notices for regional candidates
• In-person interviews may occur at global offices