Senior Manager, Global Digital Growth & Account-Based Marketing

📋 Description

• Lead global Digital Growth Strategy across paid media, ABM, and emerging channels.
• Define investment priorities by audiences, regions, and programs to boost pipeline and revenue.
• Own Mendix’s ABM 1:1 and 1:few programs with scalable playbooks.
• Align Sales and BDR leadership to drive targeted engagement and pipeline.
• Manage global agency relationships and performance expectations.
• Shape the tech stack for Demandbase, Qualified, CRM, and analytics to improve targeting and

🎯 Requirements

• Deep experience in B2B marketing, digital demand generation, paid media, or ABM.
• Proven ability to scale global enterprise marketing programs into measurable pipeline.
• Strong ABM experience with Sales, BDRs, and cross-functional partners.
• Experience leading agencies and managing large digital budgets across regions.
• Strategic thinker with ability to translate vision into practical plans and KPIs.
• Data-driven with ability to tie marketing to pipeline and revenue outcomes.

🎁 Benefits

• Competitive salary and benefits package
• Opportunity to shape global marketing strategy