CRM Lead

📋 Description

• Own CRM strategy and execution for LATAM, with Argentina as the core market
• Build and manage lifecycle campaigns across all communication channels
• Design and test bonus mechanics
• Segment the player base by deposit behavior, NGR, and activity, and personalize offers accordingly
• Track retention, reactivation and other metrics with BI, and adjust strategy based on data
• Manage and mentor CRM team members, if applicable, setting priorities and reviewing campaign work

🎯 Requirements

• 3+ years of CRM experience in iGaming, ideally across casino and sportsbook
• Experience using WhatsApp as a primary CRM channel, not just email
• Practical experience with CRM automation platforms
• Data literacy: understanding reports and acting on them
• Understanding of bonuses and mechanics
• Experience managing multiple brands

🎁 Benefits

• Health & Wellness Focus
• Global Medical Coverage
• Growth Opportunities
• Benefits Programs for gym, stomatology, psychology services
• Performance-Driven Rewards
• Dynamic Work Environment