Director of Paid Media

📋 Description

• Own paid media strategy across a portfolio of clients (TikTok, Meta, YouTube, Google).
• Develop scalable planning, audience, testing, optimization, measurement, reporting frameworks.
• Align media strategies with client objectives, budgets, revenue, profitability.
• Determine paid media roles across awareness, consideration, conversion, retention.
• Lead ongoing testing, analysis, optimization for campaign performance.
• Serve as SME on TikTok advertising formats (GMV Max, Shop, creator-commerce).

🎯 Requirements

• 4–6 years in paid media, performance marketing, social advertising, or related.
• At least 2 years leading paid media teams.
• Deep TikTok advertising expertise (GMV Max, TikTok Shop, creator-commerce).
• Expert Meta advertising knowledge (Facebook, Instagram).
• Strong attribution, measurement, pixel implementation, tracking, analytics.
• Experience managing paid media programs across multiple clients (agency/consulting).

🎁 Benefits

• Competitive salary.
• Bonus plan tied to performance.
• U.S.-based remote or hybrid work options.
• Lead paid media strategy across diverse brands and partners.
• Ownership over media strategy, systems, and team development.
• Opportunity to work with major platforms (TikTok, Meta, YouTube, Google).