Content Marketing Lead – Customer Stories
blpZurichFull TimeMarketing
Remotely
content marketingerpenterprise softwarecustomer advocacywebinarscase studiesreference management
Job Description
📋 Description
- Build and own the customer proof program from scratch.
- Identify reference customers and secure their participation.
- Translate interviews into compelling case studies and assets.
- Partner with Sales/CS to align advocacy with deals and webinars/press.
- Track impact on pipeline and reference coverage.
🎯 Requirements
- 3–7 years in customer marketing, advocacy, reference management, or content marketing
- Proven track record of producing case studies from enterprise customers
- Ability to secure quotable quotes from COOs and credible CFOs
- Structured program-building experience: processes, pipelines, measurement
- Fluent English and German; other European languages a plus
- Familiarity with ERP-centric processes or enterprise software for manufacturing/industrial
