Founding Enrollment Marketing Strategist

📋 Description

• Lead enrollment marketing strategy for a portfolio of large employer and health plan clients
• Diagnose engagement challenges using client, member, and funnel data to uncover root causes.
• Design tailored activation strategies across communications, targeting, channels, incentives, and
• Run client-specific pilots, evaluate results, and share successful approaches for broader testing.
• Partner with Client Success and senior stakeholders to present data-backed recommendations and
• Coordinate with cross-functional teams to translate strategy into effective execution.

🎯 Requirements

• 6+ years in enrollment/ growth/ lifecycle marketing or related disciplines with proven impact on
• Strong analytical ability to break down growth challenges and derive actionable recommendations.
• Experience designing programs that increase engagement and conversion with measurable outcomes.
• Enterprise client experience with large employers/health plans or similar stakeholders.
• Hands-on execution mindset with ability to develop campaigns, analyze data, and track performance.
• Excellent communication and stakeholder management; able to influence without direct authority.

🎁 Benefits

• Senior-level opportunity with autonomy, ownership, and visibility.
• Chance to build a new strategic function and shape its long-term direction.
• Direct impact on member engagement, customer outcomes, and business performance.
• Collaborative environment across Client Success, Marketing, Data, Design, Product, and Clinical
• Opportunity to work with large enterprise clients and complex healthcare challenges.
• Strong potential for future leadership and team-building as the function grows.