Manager, Product Marketing

Who we are:

Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.

Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.

Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram.

Who you are:

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Manager, Product Marketing who will lead a team of market facing experts to drive the growth and adoption of your product portfolio. You will be a key contributor to the product strategy and roadmap, responsible for developing compelling positioning and messaging. If you love technology, and are keen to join an industry leader — we would love to hear from you!

What you'll do:

As a Manager, Product Marketing, you will own the go-to-market strategy, leading cross-functional teams to ensure successful product launches and campaigns. You will mentor your team, foster a culture of market expertise, and serve as a strategic partner to Product, Sales, and Marketing leadership, ultimately owning the market success of your products.

How you'll make an impact:

• Lead and mentor the team to tell the product story in a simple, clear, and compelling way, ensuring consistent and differentiated messaging that effectively shares Geotab’s products with the world. Oversee the development and refinement of product positioning and messaging frameworks.

• Partner with Product Marketing Management (PMM) leadership and other senior team members to guide the team in building the holistic product marketing roadmap, ensuring alignment with business priorities. Establish and track Key Performance Areas (KPAs) for the team and contribute to defining overall team goals year over year. Develop and champion strategies to achieve the next level of growth through team efforts.

• Partner with Product Marketing Management (PMM) leadership to actively shape and advance the Product Marketing craft at Geotab. Lead the development and implementation of scalable processes and standards for how the team goes to market and coordinates with internal stakeholders. Oversee the evaluation and management of 3rd party tools or platforms to enhance the capabilities and efficiency of the PMM function.

• Ensure the team collaborates closely with Product Managers to embody the "voice" of their respective products, possessing comprehensive knowledge of features and capabilities. Guide the team in tailoring messaging and documentation to meet the specific requirements of individual and sales teams.

• Foster and lead strong collaborative relationships with Product Managers, Engineering, Sales, and Marketing teams to ensure alignment and seamless execution of product marketing strategies driven by your team. Represent the Product Marketing team in cross-functional leadership discussions.

• Collaborate with Sales Enablement leadership to define priorities and oversee the team's creation and delivery of effective training programs and sales tools, equipping the sales team with the knowledge and resources they need to effectively sell the product.

• Lead and develop a high-performing team of Product Marketing Managers, fostering a collaborative and engaged environment. Provide coaching, mentorship, and ongoing feedback while supporting talent management, performance management, resource planning, and professional development. Oversee performance reviews and related HR activities, and continuously improve team processes, policies, and ways of working.

• Drive the advancement of product, sales, and marketing KPAs by guiding the team's creation of impactful product marketing deliverables (messaging and content). Ensure the team is focused on successful adoption of features and functionality of new releases. Monitor and report on pipeline and lead generation goals in partnership with marketing teams, holding the team accountable for results.

What you'll bring to this role:

• 10+ years of work experience ideally in Product Marketing in SaaS.

• 3–5 years in a supervisory role.

• Post-Secondary Diploma/Degree specialization in Engineering, Business/Marketing, Computer Science or a related field highly valued.

• Ability to analyze market trends, customer needs, and competitive landscapes.

• Solid understanding of product development and marketing principles.

• Experience in developing sales tools and training programs.

• Strong analytical skills with the ability to interpret data and make data-driven decisions.

• Deep understanding of customer needs and the ability to translate those needs into compelling product marketing strategies.

• Experience coaching, managing and developing team members.

• Ability to establish and optimize product marketing processes and standards.

• Innovative thinker with a knack for developing unique marketing campaigns and strategies.

• Deep understanding of customer needs and motivations.

• Expertise in conducting in-depth competitive analysis and developing strategies to differentiate products.

• Strong ability to build and maintain relationships with key stakeholders, including customers, partners, and industry influencers.

If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.

Please note:

Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.

This role is open to remote candidates across the United States; however, employees local to a Geotab office will follow our flexible hybrid model.

This posting is for an existing vacancy.

Why job seekers choose Geotab:

Flex working arrangements

Home office reimbursement program

Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits

Retirement savings program

*The above are offered to full-time permanent employees only

How we work:

At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!

Geotab verifies candidates' eligibility to work in the United States through E-Verify, an internet-based system operated by U.S. Citizen and Immigration Services.

Other employment statements:

Geotab will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.

We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at . Geotab provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Geotab complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Geotab expressly prohibits any form of workplace harassment or discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Geotab's employees to perform their job duties may result in discipline up to and including discharge. If you would like more information about our EEO program or wish to file a complaint, please contact our EEO officer, Klaus Boeckers at . For more details, view a copy of the EEOC's Know Your Rights poster. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to read our Privacy Notice.

The annual base salary for this position is the expected annual salary for this role, and may be subject to change. Geotab offers various perks and benefits and other compensation components that an individual may be eligible for. The actual base salary for this position depends on a variety of factors such as but not limited to skills, qualifications, education and overall experience, including the location the applicant lives while performing the job. This also includes equity with other team members and alignment with local market data. All offers of employment are contingent upon proof of eligibility to work and the individual's ability to pass a background check.

Hiring Range

$120,000—$170,000 USD

Originally posted on Himalayas