Waltham, North BethesdaFull TimeMarketing
Remotely
demand generationmarketing operationspaid mediaai toolspartner acquisitioncontentabmmulti channel
Job Description
📋 Description
- Design, develop, and drive partner acquisition campaigns end-to-end across paid, organic, outbound
- Define channel mix and brief internal Paid Media, Content, and Marketing Operations teams to
- Define tailored acquisition programs for specific partner segments
- Identify and develop new acquisition channels, including co-marketing programs, review platforms
- Own the partner acquisition funnel from impression to qualified application, with accountability
- Drive the creative strategy and messaging for marketing campaigns and web experiences, partnering
🎯 Requirements
- 8+ years of B2B demand generation or partner/channel acquisition marketing experience
- Proven ability to build and run multi-channel acquisition strategies and lead internal/external
- Strong command of funnel metrics: CPL, CPA, application-to-qualified-partner conversion, cost
- Track record of aligning marketing output to GTM targets
- Collaborator and cross-functional operator across Paid Media, Content, MarOps, and PR/Comms
- Fluency with AI tools (Claude, Gemini, ChatGPT, or similar) in daily workflow
🎁 Benefits
- Competitive benefits package
- 401(k) match
- Medical, dental, and vision insurance
- Generous paid time off, including vacation and holidays
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