Growth Product Marketer

📋 Description

• Own end-to-end freemium-to-paid funnel from sign-up to advocacy.
• Design and optimize monetization: free tier limits, paywalls, upgrades, promos.
• Build referral/virality mechanisms for product-led growth.
• Own onboarding/activation experiences to reach first meaningful value.
• Establish event tracking, funnel analytics, and measurement infrastructure.
• Identify usage patterns to generate sales opportunities and signals.

🎯 Requirements

• 4–7 years in B2C or consumer product marketing or related growth discipline.
• Experience building or scaling freemium-to-paid/subscription funnels with measurable growth gains.
• Strong understanding of subscription growth: activation, churn, pricing, packaging, monetization.
• Hands-on, able to ship funnels, flows, experiments, and copy.
• Comfort translating growth requirements with technical teams/AI tools into product experiences.
• AI-native mindset with experience using tools like Cursor/Claude or similar.

🎁 Benefits

• Remote role based in India with daily overlap with US-based team.
• Contract engagement with potential to expand as growth function proves itself.
• Direct exposure to Founder/CEO and leadership.
• Autonomy over growth engine and product-led revenue motion.
• Collaborative environment with engineering and AI-automation partners.
• Opportunity to work in an AI-first startup and use modern AI tools.