Media Buyer

📋 Description

• Plan, launch, manage, and scale paid lead-gen campaigns across Meta, Google Ads, TikTok, and native
• Own the full acquisition funnel: ad accounts, trackers, landing pages, CRM, signals.
• Configure and manage tracking platforms like Keitaro (landers, routing, macros, filters).
• Maintain tracker-to-CRM-to-pixel/CAPI attribution flows (postbacks, statuses, events).
• Optimize campaigns for qualified leads and deposits, not just CPL.
• Use CAPI events, conversion-lead optimization, value-based audiences, and more.

🎯 Requirements

• 3+ years in media buying in financial/regulatory/high-risk verticals (e.g., capital markets
• Experience with Meta, Google Ads, TikTok, and/or native ads.
• Strong hands-on with Keitaro or equivalents (Binom, RedTrack, Voluum).
• Build/manage tracker-to-CRM-to-pixel/attribution pipelines.
• Understand postbacks, lead statuses, server-side events, attribution.
• Optimize for lead quality and meaningful conversions, not just cheap forms.

🎁 Benefits

• Competitive compensation of approximately $2,500–$3,500 per month.
• Fully remote for candidates based in Europe.
• Own paid acquisition strategy across multiple international markets.
• Exposure to challenging performance marketing environments in financial/regulated verticals.
• Significant autonomy and direct responsibility for measurable outcomes.
• Work across the complete performance-marketing funnel from traffic to deposits.