Marketing Lead (Founding Marketing Hire)

📋 Description

• Build a scalable inbound engine across SEO, Google Ads, email marketing, events, and trade shows.
• Develop and execute marketing strategies to generate qualified leads and pipeline.
• Execute campaigns hands-on, not relying on external agencies.
• Collaborate with sales to improve lead quality and handoff processes.
• Establish foundational marketing processes, budget, and reporting.
• Leverage AI-enabled marketing tools to improve efficiency and personalization.

🎯 Requirements

• Experience building a marketing function from scratch in a startup/scale-up.
• Hands-on with SEO, paid media (Google Ads), email marketing, and events/trade shows.
• Strong focus on demand generation and qualified pipeline.
• Ability to operate with limited resources and ambiguity; connect activities to outcomes.
• Experience working with sales and creating marketing-to-sales processes; track key metrics.
• Strategic thinking with strong execution; experience in deep-tech/industrial markets valued; ABM

🎁 Benefits

• Fully remote across the US, Canada, or Europe (CET overlap helps).
• Equity participation and performance-based compensation tied to pipeline/ARR.
• Direct access to leadership and ownership over marketing strategy.
• Opportunity to build the marketing function from the ground up and shape GTM tech stack.
• Growth path to lead broader marketing function as the company scales.