Product Manager - Marketing Technology (6 Month Fixed Term Contract)

📋 Description

• Own the delivery of our B2B lead engine roadmap, from demand capture through qualified Sales
• Partner with Sales and Marketing teams to identify pipeline leaks and prioritize fixes.
• Improve how known demand is qualified, prioritised, routed and activated using context.
• Use CRO, experimentation and customer insight to improve B2B experiences on Canva’s web.
• Make the engine easier to operate with health measures, ownership and safe change processes.
• Collaborate with engineers, designers, marketers and analysts to deliver fast improvements.

🎯 Requirements

• Solid experience as a Product Manager on B2B or SaaS, ideally across the leads funnel (lead
• Experience with Sales and Marketing tools (CRM, marketing automation, lead management).
• Experience delivering customer-facing web improvements using CRO, experimentation and customer
• Comfort with data—qualitative and quantitative, able to self-serve and make evidence-based calls.
• Track record of using measurement and iteration to improve system performance.
• Strong communicator who leads with the headline and builds trust with stakeholders quickly.