Lifecycle Marketing Manager

📋 Description

• Own and optimize the full lifecycle experiences post-purchase
• Build personalized onboarding journeys and onboarding briefs
• Manage multi-segment lifecycle programs and comm surfaces (email, SMS, in-product nudges, etc.)
• Collaborate with Growth/CMO to translate strategy into execution

🎯 Requirements

• Hands-on with Klaviyo or comparable ESP
• Data-driven with dashboards and flow analytics
• Experience building multi-flow onboarding, activation, winback, and reactivation programs
• Strong copywriting and comms briefing for lifecycle messages
• Ability to manage complexity across many flows and segments
• Customer-first mindset; focus on retention and LTV

🎁 Benefits

• Medical, dental, and vision coverage
• HSA access
• 401(k)
• Bathhouse membership for recovery and reset
• Unlimited PTO