Performance Marketing Specialist (Paid Search)

📋 Description

• Own paid search strategy across markets including CPA and new subscriber volume.
• Manage Google Ads: Search, Shopping, Performance Max, YouTube, etc.
• Lead paid search for B2B, workplace, and wholesale accounts.
• Launch Microsoft Advertising and Reddit Ads as channels.
• Expand campaigns to US, Canada, Australia; align with market maturity.
• Reconcile data with GA4 and Triple Whale for attribution.

🎯 Requirements

• 2–4 years in paid search/PPC/performance marketing with budgets ownership.
• Strong Google Ads expertise: match types, bidding, Performance Max, audiences, tracking.
• Experience in DTC/e-commerce or subscription acquisition preferred.
• Experience across multiple markets; US launch experience a plus.
• Analytical with GA4, Triple Whale, attribution, conversion data.
• Strong copywriting and cross-functional collaboration.

🎁 Benefits

• Fully remote position within Canada.
• Flexible hours and grocery plan.
• Bi-annual bonus; health plan after 3 months.
• RRSP and pension after 12 months; 20 days PTO.