Vice President, Performance Marketing

📋 Description

• Own end-to-end paid media strategy across four brands
• Lead multi-channel initiatives: search, social, shopping, display, affiliate, video/TV, emerging
• Build scalable programs for product launches, promotions, and seasonality
• Drive experimentation with A/B and multivariate testing
• Lead and develop the performance marketing organization
• Manage agency partnerships and external resources

🎯 Requirements

• 12+ years in performance marketing or paid media
• Bachelor’s degree in Marketing/Business (advanced degree a plus)
• Proven experience owning large multi-channel budgets
• Experience leading multi-brand/ecommerce performance teams
• Strong understanding of CAC, LTV, incrementality, and ROAS
• Experience building and leading leaders; executive presence

🎁 Benefits

• Competitive compensation
• Paid time off and lifestyle-friendly policies
• RRSP matching for eligible Canadian employees
• Medical, dental, and vision coverage
• Employee discounts across brands
• Opportunity to work with C-suite and senior leadership