San FranciscoFull TimeMarketing
Remotely
content strategydemand generationproduct marketinggtm strategyenterprise marketingaicampaignsknowledge work
Job Description
📋 Description
- Own the GTM strategy for Claude for Knowledge Work
- Define marketing and growth motion by segment
- Coordinate cross-functional activation for users and accounts
- Build and run campaigns, content, and activation programs
- Operate as IC in year one, with room to scale a team
- Report on awareness, growth, and revenue impact
🎯 Requirements
- 10+ years in growth or product marketing for enterprise
- Experience marketing productivity/AI-powered enterprise products
- Strong storytelling and flagship narrative content
- Proven cross-functional influence without direct authority
- Autonomous, hands-on program creation and execution
- Ability to build unaided awareness and drive demand
🎁 Benefits
- Office in San Francisco; hybrid/onsite policy
- Competitive compensation and benefits
- Equity donation options and generous leave
- Flexible hours and collaborative office space
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