Dir, Product Marketing

📋 Description

• Own product marketing strategy, messaging, and go-to-market plans for healthcare SaaS solutions.
• Lead cross-functional launches and portfolio priorities with milestones and measurements.
• Develop executive messaging frameworks and customer-focused stories communicating business value.
• Establish consistent messaging across personas, segments, and customer journey stages.
• Oversee sales enablement materials and partner with sales to improve readiness.
• Build scalable product marketing processes and operating rhythms.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, Healthcare Admin, or related field.
• 8+ years in product marketing, GTM, or related discipline; 5+ years marketing complex
• 5+ years of product positioning, messaging, launch strategies, and executive-ready narratives.
• 5+ years using customer, market, competitive research to inform decisions.
• 3+ years leading launches, cross-functional programs, or portfolio initiatives.
• 2+ years coaching or leading product marketing contributors.

🎁 Benefits

• Fully remote work-from-home environment for work-life balance.
• Blue Cross Blue Shield health plans, telehealth, and wellness programs.
• Generous PTO, holidays, volunteer time, and retirement plan with employer matching.
• Learning resources, tuition assistance, and professional development.