Paid Search Specialist

📋 Description

• Build, launch, manage, and optimize paid search campaigns across Google Ads and Microsoft Ads.
• Conduct keyword research, expansion, refinement, and negative keyword management.
• Optimize bidding strategies, budgets, targeting, campaign structures, and account settings.
• Design, implement, and evaluate A/B tests for keywords, audiences, bidding, ad copy, landing pages
• Analyze campaign performance to identify opportunities for stronger acquisition and growth.
• Develop and recommend new paid search strategies based on trends and opportunities.

🎯 Requirements

• 3+ years of hands-on experience managing Google Ads and Microsoft Ads campaigns across multiple
• Strong practical experience with Search, Performance Max, Demand Gen, keyword strategy, audience
• Proven ability to optimize campaigns toward meaningful business outcomes.
• Strong analytical and quantitative skills; ability to interpret data and recommend improvements.
• Experience with analytics/reporting tools such as GA4, Google Tag Manager, Looker Studio, Tableau
• Experience designing and evaluating A/B tests and using experimentation to improve performance.

🎁 Benefits

• Fully remote contract opportunity for candidates based in India.
• Hourly compensation ranging from ₹500 to ₹1,000 INR, depending on skills and experience.
• Opportunity to work across a growing portfolio of B2B technology brands.
• Hands-on exposure to Google Ads, Microsoft Ads, analytics, attribution, experimentation, and
• Cross-functional collaboration with Marketing, Creative, Product, Engineering, Analytics, and BI
• Opportunity to leverage AI and automation to improve marketing efficiency.