SEO/GEO Specialist (f/m/x)

Description

HEY THERE!

We are Mercedes-Benz.io. Our mission is to ignite and build digital solutions for Mercedes-Benz by bringing together a tribe of digital enthusiasts who drive the digital future of mobility.

We believe flexibility and collaboration go hand in hand. With offices in Lisbon and Braga, we offer a flexible hybrid setup, with an average of one day per week in the office. This allows for meaningful in-person collaboration while maintaining the flexibility to work in a way that best supports you and your team.

We do not care about your shoes, as long as you bring the right attitude. At Mercedes-Benz.io we walk the talk and make things happen. We do not digitise for the sake of being digital, but to create real value. We reflect, challenge the status quo, and stand up for each other. This is why we hire people who want to make an impact.

WHAT IS DIGITAL MARKETING & SEO AT MERCEDES-BENZ.IO?

You will be part of a team responsible for improving the visibility and discoverability of Mercedes-Benz digital platforms across global markets. The team operates at the intersection of content, technology and product, ensuring that our web properties are optimised for both traditional and AI-driven search environments. The focus is on scalable solutions that improve user experience and drive organic growth across multiple markets and languages.

IN THIS ROLE YOU WILL

• Execute technical SEO audits including crawling, indexation, structured data, internal linking and performance

• Manage SEO initiatives end-to-end, from analysis to implementation, working closely with developers, product teams and UX

• Evaluate website performance using SEO tools, search data and crawl reports to identify opportunities and risks

• Contribute to the optimisation of content and technical implementations that improve discoverability across Google AI Overviews, ChatGPT Search, Gemini, and other emerging AI platforms.

• Support multi-market SEO initiatives including localisation and hreflang implementation

• Provide clear, actionable insights to both technical and non-technical stakeholders

• Produce clear, actionable SEO analyses and recommendations for technical and non-technical stakeholders, driving continuous improvements in organic visibility.

Requirements

TO SUCCEED YOU NEED

• Hands-on experience in SEO, ideally within large-scale or international environments

• Strong practical experience with tools such as Screaming Frog, SEMrush, Google Search Console and Ahrefs

• Strong understanding of technical SEO fundamentals including crawling, indexation, structured data, XML sitemaps and Core Web Vitals

• Solid understanding of how search engines work, including search intent and ranking factors

• Understanding of HTML and how web structure impacts SEO performance

• Knowledge of i nternational SEO principles including localisation and hreflang

• Ability to analyse data, identify patterns and prioritise optimisation opportunities independently

• Strong communication skills in English

THERE WILL BE BIG SMILES IF YOU

• Have experience with JavaScript and different rendering approaches (server-side or client-side)

• Have worked on Core Web Vitals optimisation and page speed improvements

• Have experience managing multilingual or multi-market websites

• Understand how AI search, generative tools or RAG-based systems impact discoverability

• Have used Python or automation tools for SEO analysis or reporting

• Experience working in Agile environments

YOU WILL BE HAPPY WITH

• Flexible hybrid work model

• Open source software

• No top‑down hierarchy. We trust in your self‑organization

• Colleagues who are smart, driven, and collaborative

• An open‑minded and informal culture backed by a global brand

• Health insurance and life insurance

• Proactive self‑development through international trainings and conferences

• Brand Connection perks

• Much more cool stuff

THIS IS WHAT OUR PROCESS LOOKS LIKE

• Screening Call with our recruiter

• Technical Interview

• Team interview

• Culture Interview

• Offer

WHAT YOU’LL NEED TO KNOW ABOUT US

Mercedes-Benz.io develops software and technology for the digital platforms of Mercedes-Benz. Our main products are the Mercedes-Benz Website worldwide, the e-commerce platform, digital services and aftersales solutions.

We have a fantastic team with people from all over the world. We encourage frequent collaboration and pairing across disciplines. English is the main working language.

Mercedes-Benz.io is an equal opportunities employer. We believe that diverse experiences and a broad collective perspective lead to a better company culture and better products.

Please send your resumé in English and PDF.