Field Marketing and ABM Manager
BandwidthRaleighFull TimeMarketing
Remotely
salesforcecontent marketingmarketing automationcampaignsabmmulti channelmarketo
Job Description
📋 Description
- Owns pulse on sales pipeline needs and delivers ABM-ready leads via campaigns to build and advance
- Creates and executes strategic marketing plans to drive engagement with new prospects and revenue
- Collaborates with integrated marketing to use multi-touch, multi-channel nurture, content, events
- Partner with sales to monitor lead follow-up and develop plans to achieve objectives and pipeline
- Aligns with sales on ICPs and target accounts, executing ABM to engage opportunities and drive
- Monitors ABM dashboards for insights to improve approach and shares feedback with teams.
🎯 Requirements
- Bachelor’s degree required.
- 4+ years in a similar marketing role for fast-growing B2B tech (ideally software).
- Deep knowledge of marketing funnel and multi-channel programs (advertising, email, events, direct
- Experience with marketing tools; marketing automation preferred (e.g., Marketo, Salesforce).
- Skills: PowerPoint, Word, Excel; familiarity with Marketo and Salesforce.
🎁 Benefits
- 100% company-paid Medical, Vision, and Dental coverage for you and your family.
- Four weeks of PTO for all new hires.
- PTO Embargo to protect your time off from work interruptions.
- Additional PTO via volunteer hours and Bandwidth challenges.
- Wellness perks including 90-minute workout lunches and access to a nutritionist.