Customer Lifecycle Marketing Manager
Legal & General Group plcRemotely
crmdata analysislifecycle marketingcustomer communicationssegmentationmulti channel campaignsjourney mapping
Job Description
📋 Description
- Design, plan and improve customer engagement across the journey
- Collaborate with CRM, automation, product, digital, data and customer teams
- Turn insight into meaningful customer communications
🎯 Requirements
- Experience in CRM, customer engagement or lifecycle marketing
- Understanding of lifecycle principles, segmentation and journey mapping
- Data-driven campaigns using insights to improve outcomes
- Experience planning multi-channel campaigns with delivery or automation teams
- Strong written communication and clear briefs
- Able to manage multiple projects, deadlines and stakeholders
🎁 Benefits
- Annual performance bonus and share schemes
- Generous pension contribution
- Life assurance
- Healthcare plan (permanent employees)
- 25 days holiday plus public holidays; buy/sell holiday
- Discounts on products and wide store/network benefits
