Marketing Manager II, Patient Services Marketing - Dermatology

📋 Description

• Lead omnichannel marketing plan for Dermatology patient experiences.
• Collaborate across AbbVie Patient Services and with agencies/consultants.
• Define CRM strategy and implement via Salesforce Marketing Cloud and related tools.
• Oversee cross-channel tactics: Email, Direct Mail, Websites, Mobile Apps, Social, SMS/MMS, SEM/SEO
• Partner with Tech/Operations to integrate marketing with platforms like Salesforce, Adobe, Veeva
• Develop briefs, monitor timelines, and optimize campaigns through data-driven insights.