Senior Digital Marketing Associate

📋 Description

• Plan, set up, manage and optimise paid campaigns across Google Ads, Meta, TikTok and other channels
• Manage digital advertising budgets and reallocate based on performance
• Monitor performance and identify delivery issues and optimisation opportunities
• Optimize campaigns for CPL, CAC/CPA, conversion rate, CTR and other KPIs
• Set up end-to-end campaigns: structure, targeting, keywords, bidding, tracking
• Analyse performance to improve acquisition and drive efficiencies

🎯 Requirements

• Hands-on performance marketing experience
• Strong knowledge of Google Ads and Meta Ads Manager; TikTok Ads is a plus
• Understand funnel metrics: CPL, CAC/CPA, conversion rate
• Ability to analyse data and propose actionable actions
• Experience with campaign setup, optimization, targeting and remarketing
• Experience with A/B testing and experiments

🎁 Benefits