Marketing Specialist

📋 Description

• Plan and execute multi-channel marketing campaigns for Aplazo’s merchants
• Coordinate and oversee campaign calendars, tracking milestones
• Collaborate with KAMs to understand merchant needs and opportunities
• Bridge Marketing and Sales/Partnerships for aligned messaging
• Develop marketing materials and ensure brand consistency
• Track performance and provide post-campaign insights

🎯 Requirements

• Understanding of basic B2B+ B2C marketing campaigns, metrics, and strategies
• Branding knowledge and ability to maintain brand identity
• Understanding of customer journeys across business segments
• Analytical thinking to interpret data and derive insights
• Strong organization and communication skills
• Ability to work with internal and external teams and adapt to change