Senior Paid Media Campaign Manager

📋 Description

• Build, launch, manage, and optimize lead-generation campaigns across Meta Ads Manager and LinkedIn
• Manage budgets, pacing, audiences, retargeting pools, and LinkedIn Lead Gen Forms.
• Plan and execute A/B testing for creative and copy to improve performance.
• Set up and troubleshoot Meta Pixel, custom events, Meta CAPI, GTM, and GA4 tracking.
• Pre-launch QA across campaign structures, targeting, creative, landing pages, and tracking.
• Analyze data and translate trends into actionable insights for client reporting.

🎯 Requirements

• 5+ years hands-on paid media experience with Meta Ads Manager and LinkedIn Campaign Manager.
• Successful full-funnel lead-generation campaigns with measurable ROI.
• Strong experience with Meta CAPI, Meta Pixel, GTM, GA4, event tracking, attribution, and conversion
• Experience managing multiple complex client accounts and competing priorities.
• Analytical, problem-solving skills with ability to identify issues and implement solutions.
• Excellent English communication; availability to work during US Central Time.

🎁 Benefits

• Remote opportunity based in Brazil with international collaboration.
• Part-time contractor engagement initially with potential expansion.
• Work on sophisticated performance marketing campaigns for US higher education clients.
• High ownership over strategy, execution, optimization, tracking, and attribution.
• Exposure to advanced paid media tech, server-side tracking, and modern practices.
• Flexible remote environment with hours aligned to US Central Time.