Manager, Ad Operations

📋 Description

• Lead Hasbro’s in-house ad operations function from the ground up.
• Design workflows, SOPs, QA frameworks, and the tech stack for ad ops.
• Own campaign trafficking, validation, and cross-platform launches (CM360, Meta, Google Ads, DV360
• Build scalable governance, naming conventions, and documentation for the function.
• Establish vendor and partner relationships to shape operating model.
• Coordinate delivery, reporting, and vendor coordination across teams.

🎯 Requirements

• 8+ years in ad operations, campaign trafficking, or digital media operations.
• Bachelor’s degree or equivalent combination of education and experience.
• Experience building or standing up processes and workflows from the ground up.
• Proficiency with ad serving platforms (Campaign Manager 360, Google Ad Manager) and major media
• Strong tracking/measurement knowledge (pixels, tags, UTMs, Floodlight) and data validation.
• Excellent project management, attention to detail, and communication skills.

🎁 Benefits

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development