Marketing Tech (Senior) Principal

📋 Description

• Architect and oversee integration of marketing technologies across paid channels, analytics, CRM
• Partner with marketing, product, and engineering to define scalable solutions for audience signals
• Ensure data privacy compliance while maximizing first-party data use for personalization.
• Define governance, training programs to boost marketing tech and AI adoption.
• Help Farfetch drive toward a single customer view across touchpoints.
• Work with marketing and product to optimize product feeds with rich, accurate data for paid and

🎯 Requirements

• Deep expertise in marketing technology platforms (e.g., CDPs, customer analytics tools, server-side
• Ideally worked in an e-commerce environment with understanding of online consumer behavior.
• Strong technical background with experience in REST APIs, data architecture, and marketing
• Ability to translate complex technical concepts into business-friendly strategies that drive
• Demonstrated ability to effectively communicate complex technical concepts and strategies to senior
• Experience working cross-functionally with marketing, product, data science, and engineering teams

🎁 Benefits

• Employee Pension Scheme
• Flexible Benefits Program
• Health Insurance & Critical Illness cover
• Flexible work environment- 3 days a week in the office, 2 days from home