Lifecycle Director

📋 Description

• Own strategic roadmap for a lifecycle stage with KPIs and results narrative.
• Design journeys and cadence across email, push, and SMS.
• Prioritize shared campaign resources and manage timelines.
• Partner with data and martech to instrument flows and measurement.
• Build a structured test-and-learn program with baselines.
• Analyze performance and link to retention, reactivation, LTV.

🎯 Requirements

• 5+ years in CRM, lifecycle, or retention marketing with ownership.
• Link lifecycle tactics to business outcomes; focus on LTV/retention curves.
• Experience directing execution talent in a shared/matrixed env.
• Structured experimentation with baselines and hypotheses.
• Strong written comms: strategy doc, briefs, results narrative.
• Plus: lifecycle programs at high-growth consumer product.

🎁 Benefits

• Competitive salary & equity
• Unlimited PTO
• Full Health, Vision, & Dental coverage
• 401k match
• Hardware setup: MacBook Pro, big display, accessories