Senior PPC Specialist

📋 Description

• Own end-to-end strategy and execution of Google Ads across Search, Display, and Shopping.
• Manage Google Local Services Ads profiles: budgets, bids, lead quality, disputes, and compliance.
• Develop and manage Meta Ads campaigns on Facebook and Instagram.
• Structure campaigns and perform A/B testing on ad copy, audiences, and landing pages.
• Monitor budgets, bids, performance, and spend in real time to protect ROAS and CPL.
• Analyze customer acquisition journey; connect ads to qualified leads and booked jobs.

🎯 Requirements

• 5+ years of hands-on paid search with ownership of PPC strategy and execution.
• Proven experience with Google Ads (Search, Display, Shopping) and Local Services Ads.
• Strong ROAS improvement and CPL reduction track record.
• Deep understanding of PPC structure, bidding, budgets, audiences, testing, and optimization.
• Data-driven decision making beyond clicks/impressions.
• Professional written and spoken English.

🎁 Benefits

• Competitive salary paid in EUR on a monthly basis.
• 10 paid vacation days per year; US federal holidays included.
• Fully remote work environment.
• Opportunity to work on paid media strategies for growing home services businesses.
• Hands-on role combining strategy with execution.
• Collaborative environment valuing PPC expertise and measurable results.