Marketing Specialist

📋 Description

• Developing, executing, and optimizing digital campaigns from conception to launch with the team
• Defining, measuring, evaluating, and reporting key KPIs
• Aligning campaign strategies cross-departmentally across the organization
• Providing actionable insights into campaign performance to stakeholders
• Conducting keyword and website research, ad grouping, and audience targeting
• Staying updated on industry best practices and new technologies

🎯 Requirements

• 2-5 years SEM experience
• 2-5 years HubSpot and inbound marketing experience
• Certifications in Google Ads, Google Analytics
• Strong knowledge of reporting tools and dashboards (Databox or Power BI)
• Effective writing, verbal communication and presentation skills
• Strong analytic skills and ability to tie results to objectives